Skinworthy

Skinworthy is a skincare company that uses ground-breaking technology to recover the complete spectrum of benefits from its botanical ingredients. They wanted a visual identity that put their scientific approach at the center of their identity while reflecting the luxurious experience created when customers are able to enjoy the benefits of the whole plant.

Client: Skinworthy

SERVICES RENDERED

Creative Strategy

Helped the brand create a positioning statement to develop messaging and carve a space in the market.

Visual Identity

Created a memorable logo and the supporting visual identity system to drive brand recognition.

Product Packaging

Created labels and boxes that help the products stand out from the crowd.
1. Negative Space Flask

The flask highlights the brand’s science-driven approach to formulation.

2. S icon

A simple and recognizable shape that will drive brand recognition and help the brand carve its place in the market.

Skinworthy logo breakdown
3. Botanical Inside Flask

Symbolizes formulation with the full spectrum of benefits from the botanical ingredients.

4. Emphasis on Worthy

The brand emphasizes its commitment to always crafting products worthy of their audience.

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